ÂÜÀòÉç¹ÙÍø

INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs

---

Editorial

Mapping 2022 in Journal of Marketing Analytics: what lies ahead?
—Maria Petrescu, Anjala S. Krishen []

The influence of the number of brand community memberships on customer centric measures
—Matti J. Haverila, Kai Haverila, Caitlin McLaughlin, Mehak Arora []

A moderation of business misdeeds on corporate remedy strategies
—Lei Huang []

Is suggestive selling effective in increasing sales? Investigating its role in store promotion strategy using retail chain data from the U.S.
—Dinesh Ramdas Pai, Siddharth Bhatt []

The influence of storytelling on the consumer–brand relationship experience
—Cátia Fernandes Crespo, Alcina Gaspar Ferreira, Ricardo Moita Cardoso []

Does brand love lead to brand addiction?
—Minh T. H. Le []

Understanding consumer engagement in online brand communities: An application of self-expansion theory
—M. Sadiq Sohail []

Assessing the effects of COVID-19-related risk on online shopping behavior
—João Coelho Soares, Ricardo Limongi, João Henriques De Sousa Júnior, Weverson Soares Santos, Michele Raasch, Lenoir Hoeckesfeld []

Branding in the eye of the storm: the impact of brand ethical behavior on brand commitment during the COVID-19 crisis in a South American country
—Jose Ribamar Siqueira Junior, Enrique ter Horst, German Molina, Laura H. Gunn, Felipe Reinoso-Carvalho, Burcu Sezen, Nathalie Peña-García []