蹤獲扦夥厙

JM News for Feb 2023

Introduction

Reviewer Workshop at EMAC 2023, more

INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: Journal News

Author: Shrihari (Hari) Sridhar

Journal of Marketing News, February 2023

New Paradigms for a New World: Special Issue Open and Special Session Planned

The Journal of Marketing editors hosted two special sessions related to the Special Issue on New Paradigms for a New World on February 11, 2023, at the 2023 Winter 蹤獲扦夥厙 Academic Conference. The two special sessions involved 16 world-leading thought leaders who provided their expert perspectives on four different aspects of marketing scholarship that are undergoing transformational change. The session received tremendous reception with over 300 cumulative attendees. To spur more thought and engagement, we have posted short videos pertaining to each of the thought leaders perspectives on our website.

Note that the manuscript window for the Journal of Marketing Special Issue on New Paradigms for a New World is now open. All papers submitted to the Special Issue will go through the regular泭Journal of Marketing泭review process led by the current泭JM泭梗餃勳喧棗娶莽.

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Upcoming Reviewer Workshop at EMAC 2023 and Future JM Reviewer Workshops

泭Journal of Marketing, in collaboration with泭, will host a reviewer workshop on Tuesday, May 23, at the 2023 European Marketing Academy (EMAC) Conference in Odense, Denmark.

The workshop will provide an opportunity for participants to get acquainted with how to write fair, thorough, and constructive reviews. The workshop will involve interactive, small group learning experiences aimed at demystifying the process of writing a constructive review that identifies the key strengths and weaknesses of a paper, and how it might be improved. Click to learn more about the initiative.

The workshop has received a wonderful response, with over 75 registrants and 30 faculty who are from the AE/ERB community of JM willing to serve as facilitators. We look forward to the workshop in May, and given the great reception, we plan to host one more workshop at the 2024 蹤獲扦夥厙 Winter Academic Conference.

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Recently Accepted Papers Forthcoming in the泭Journal of Marketing: for a full list


Manuel Hermosilla, Andrew T. Ching


Fangfei Guo, Yan Liu


Lisa Pe簽aloza, Andrea Prothero, Pierre McDonagh, Kathrynn Pounders


Selin Atalay, Siham El Kihal, Florian Ellsaesser


Jonah Berger, Wendy W. Moe, David A. Schweidel


Liyin Jin, Yajin Wang, Ying Zhang


Kristopher O. Keller, Jonne Y. Guyt


Tae Jung Yoon, TI Tongil Kim


Linda Court Salisbury, Gergana Y. Nenkov, Simon J. Blanchard, Ronald Paul Hill, Alexander L. Brown, Kelly D. Martin


Kellilynn M. Frias, Mrinal Ghosh, Narayan Janakiraman, Dale F. Duhan, Robert F. Lusch


Nita Umashankar, Kihyun Hannah Kim, Thomas Reutterer


Emilie Esterzon, Aur矇lie Lemmens, Bram Van den Bergh

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Journal of Marketing Articles in the News

Forbes, (draws on by Natalie Mizik and Robert Jacobson)

MIT Sloan Management Review, (mentions by Stefano Puntoni, Rebecca Walker Reczek, Markus Giesler, and Simona Botti)

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