J Promo Man
Introduction
Journal of Promotion Management, 29(4)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Should Green Products Be Advertised as Green? Exploring the Factors That Affect Ad Credibility
—Lorena Carrete, Pilar Arroyo & Amaranta Arroyo [] []
Social Media Influencer Promoted Sustainable Fashion: Effects of Sponsorship and Benefit Association
—Payal S. Kapoor, Abhinav Tagore & Sahil Dua [] []
A Comparison of Lifestyle Marketing and Brand Influencer Advertising for Generation Z Instagram Users
—Sunil Hazari & Beheruz N. Sethna [] []
Empathy toward Social Media Advertisements: The Moderating Role of Ad Intrusiveness
—Nilesh Arora, Meghna Rana & Sanjeev Prashar [] []
Study of Thai Youths in the Northeastern Region of Thailand on the Effectiveness of Digital Payment Behavior
—Khwanjira Ponsree, Taksin Phongpaew & Phaninee Naruetharadhol [] []