J Mar Res
Introduction
Journal of Marketing Research, 60(2)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
‘It Could Be Better’ Can Make It Worse: When and Why People Mistakenly Communicate Upward Counterfactual Information
—Xilin Li, Christopher K. Hsee, and Ed O’Brien [] [Google Scholar]
Multimarket Membership Mapping
—Daniel M. Ringel [] []
Role Integration Increases the Fungibility of Mentally Accounted Funds
—Iman Paul, Jeffrey R. Parker, and Sara Loughran Dommer [] []
Rational Inattention as an Empirical Framework for Discrete Choice and Consumer-Welfare Evaluation
—Joonhwi Joo [] []
Examining the Efficacy of Time Scarcity Marketing Promotions in Online Retail
—Jillian Hmurovic, Cait Lamberton, and Kelly Goldsmith [] []
From Strangers to Friends: Tie Formations and Online Activities in an Evolving Social Network
—Mina Ameri, Elisabeth Honka, and Ying Xie [] []
I Will Get a Reward, Too: When Disclosing the Referrer Reward Increases Referring
—Minzhe Xu, Zhihao Yu, and Yanping Tu [] []
Advance Selling in Marketing Channels
—Krista J. Li and Xi Li [] []
Paralanguage Classifier (PARA): An Algorithm for Automatic Coding of Paralinguistic Nonverbal Parts of Speech in Text
—Andrea Webb Luangrath, Yixiang Xu, and Tong Wang [] []
Product-Harm Crises and Spillover Effects: A Case Study of the Volkswagen Diesel Emissions Scandal in eBay Used Car Auction Markets
—Xiaogang Che, Hajime Katayama, and Peter Lee [] []