Italian J Mar
Introduction
Italian Journal of Marketing, 2023(1)
POSTING TYPE: TOCs
Emergent understandings of the market
—Cristina Mele, Jaqueline Pels, Maria Spano, Irene Di Bernardo []
How digital technologies reshape marketing: evidence from a qualitative investigation
—Federica Pascucci, Elisabetta Savelli, Giacomo Gistri []
The mediating role of exogenous shocks in green purchase intention: evidence from italian fashion industry in the Covid-19 era
—Eleonora Annunziata, Tommaso Pucci, Jacopo Cammeo, Lorenzo Zanni, Marco Frey []
Diversity from the customer’s perspective: Good or bad? The case of disability
—Musa Essa [Google Scholar]