J Services Mar
Introduction
Journal of Services Marketing, 37(2)
INTEREST CATEGORY: SERVICE
POSTING TYPE: TOCs
Viewpoint: designing transformative service to overcome eudaimonic-hedonic outcome conflict
—Adam Nguyen []
Refugee awareness of a transformative intervention to increase blood donations
—Michael Jay Polonsky, Ahmed Ferdous, Nichola Robertson, Sandra Jones, Andre Renzaho, Joanne Telenta []
The impact of value co-creation in sustainable services: understanding generational differences
—Mariia Bordian, Irene Gil-Saura, Maja Å erić []
Service amid crisis: the role of supervisor humor and discretionary organizational support
—Rebecca M. Guidice, Jessica Mesmer-Magnus, Donald C. Barnes, Lisa L. Scribner []
A transformative and social marketing ecosystem investigation into drug use among young adults
—Aimee Riedel, Amanda Beatson, Rory Mulcahy, Byron Keating []
From service to social innovation with a service-dominant logic approach
—Andrés Barrios, Sonia Camacho, Catalina Estrada-Mejia []
The impact of eudaimonic well-being on experience and loyalty: a tourism context
—Nour Salah Al-okaily, Nidal Alzboun, Ziad Alrawadieh, Muna Slehat []
Marketing inclusive banking services to financially vulnerable consumers: a service design approach
—Isaac Ofori-Okyere, Farag Edghiem, Seyram Pearl Kumah []
Understanding how mindfulness sustains customer cocreation effort and transforms service value to well-being
—Nguyen-Hau Le, My-Quyen Thi Mai, Tram-Anh Pham []