J Mar Man
Introduction
Journal of Marketing Management, 38(17/18)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Comparing the antecedents of boycotts and buycotts: mediating role of self-esteem on subjective well-being and the moderating effects of materialism
—Mehmet Özer, Alper Özer & Akın Koçak [] []
Being innovative, fun, and green? Hedonic and environmental motivations in the use of green innovations |
—Phil Justice Flores & Johan Jansson [] []
Media context: a literature review and research agenda
—René Haldborg Jørgensen & Gry Høngsmark Knudsen [] []
Locked-in: the dangers of health service captivity and cessation for older adults and their carers during COVID-19 |
—Carolyn Wilson-Nash [] []
Reimagining the Indigenous art market: site of decolonisation and assertion of Indigenous cultures
—Ai Ming Chow, Michal Carrington & Julie L. Ozanne [] []
Reassembling the elderly consumption ensemble: retaining independence through smart assisted living technologies |
—Anna Schneider-Kamp & Søren Askegaard [] []
Assortment levels, pupillary response, and product preference
—Savannah Wei Shi [] []
Sustainability marketing beyond sustainable development: towards a degrowth agenda
—Javier Lloveras, Adam P. Marshall, James S. Vandeventer & Mario Pansera [] []
Impact of website visual design on user experience and website evaluation: the sequential mediating roles of usability and pleasure
—Eline Jongmans, Florence Jeannot, Lan Liang & Maud Dampérat [] []
Dark souveniring: just a souvenir or something more complex
—Emma Dresler [] []
Towards a framework for critical social marketing: what is to be done for emancipation?
—Ross Gordon, Foluké Abigail Bádéjọ́ & Lauren Gurrieri [] []