J Hist Res Mar
Introduction
Journal of Historical Research in Marketing, 15(1)
POSTING TYPE: TOCs
Advertising of a national importance the Swedish Advertisers’ Association and the institutionalization of Sweden’s international advertising 1955–1972
—Michael Funke [Google Scholar]
Advertising as discursive reflections of the political realm: Turkish-Cypriot advertisements between 1940-1974
—Cagri Yalkin, Hayriye Kahveci, Kubra Uygur []
A history of theories of decision-making and technologies for observation in the service of marketing
—Joshua M. Penrod []