J Bus Ind mar

Introduction

Journal of Business & Industrial Marketing, 38(4)

INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: TOCs


Brushing up on time-honored sales skills to excel in tomorrow’s environment
Jamil Razmak, Joseph William Pitzel, Charles Belanger, Wejdan Farhan []

Investigating information processing paradigm to predict performance in emerging firms: the mediating role of technological innovation
Zulqurnain Ali []

Achieving superior performance in international markets: the roles of organizational agility and absorptive capacity
Hyo Eun Cho, Insik Jeong, Eunmi Kim, Jinwan Cho []

“What’s it really worth?” A meta-analysis of customer-perceived relationship value in B2B markets
Ingmar Geiger, David Naacke []

Sponsoring many or few sports properties? Moderated mediation effect of perceived sponsor ubiquity depending on sponsor–property fit
Taeahn Kang, Hirotaka Matsuoka []

The role of relational and transactional factors in the adoption of virtual governance strategies
Jennifer Fries Taylor []

Viability amid systemic crisis: the CORER framework
Tiziana Russo-Spena, Cristina Mele, Valtteri Kaartemo, Francesco Caputo, Marialuisa Marzullo []

Franchising: a signaling perspective
Swati Panda, Sajani Thapa, Audhesh K. Paswan, Sailendra Prasanna Mishra []

A systematic review for organizing servitization by multi-actor collaborations: lenses, factors and outcomes
Jinfeng Wang, Ke Zhang, Kuo-Yi Lin, Lijie Feng []

How does supply chain knowledge enhance green innovation? The mediation mechanisms of corporate reputation and non-supply chain learning
Yaw Agyabeng-Mensah, Ebenezer Afum, Innocent Senyo Kwasi Acquah, Charles Baah []

Strategies to mitigate barriers to supply chain sustainability: an apparel manufacturing case study
Md. Maruf Hossan Chowdhury, Shams Rahman, Mohammed A. Quaddus, Yangyan Shi []

Business customer experience in B2B2C service settings: a scale development
Rejikumar G., Aswathy Asokan-Ajitha []

Carbon emission reduction and green marketing decisions in a two-echelon low-carbon supply chain considering fairness concern
Hongxia Sun, Yang Zhong []

Implementation of new segments in small- and medium-sized enterprises (SMEs)
Ann Højbjerg Clarke, Per Vagn Freytag []

The impact of the relationship commitment and customer integration on supply chain performance
Emilio Ruzo-Sanmartín, Alaa Abdelaziz samra, Carmen Otero-Neira, Göran Svensson []

Maximizing customer adoption outcomes in emerging industrial markets via supplier innovativeness and relationship quality
Munyaradzi W. Nyadzayo, Riza Casidy, Mayoor Mohan []