Mar Sci
Introduction
Marketing Science, 42(1)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Editorial
Marketing’s Role in the Evolving Discipline of Product Management
—Jeffrey D. Shulman, Olivier Toubia, and Raena Saddler [] []
Practice Prize Report: The 2020 and 2022 ISMS Gary Lilien Practice Prize Competition
—Lan Luo and Koen Pauwels [] []
Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?
—JÅ«ra LiaukonytÄ—, Anna Tuchman, and Xinrong Zhu [] []
Commentary on “Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?â€
—Yphtach Lelkes [] []
Comment on “Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?â€
—Bart J. Bronnenberg and Jean-Pierre Dubé [] []
Rejoinder: Spilling More Beans on Political Consumerism: It’s More of the Same Tune
—JÅ«ra LiaukonytÄ—, Anna Tuchman, and Xinrong Zhu [] []
Frontiers: Framing Price Increase as Discount: A New Manipulation of Reference Price
—Sungsik Park, Man Xie, and Jinhong Xie [] []
Frontiers: Polarized America: From Political Polarization to Preference Polarization
—Verena Schoenmueller, Oded Netzer, and Florian Stahl [] []
New Features Free of Charge? Intertemporal Product Versions and Pricing in the Software Market
—Kristina Brecko [] []
The Importance of Selling Formats: When Integrating Purchase and Quantity Decisions Increases Sales
—Kristen E. Duke and On Amir [] []
Search Gaps and Consumer Fatigue
—Raluca M. Ursu, Qianyun Zhang, and Elisabeth Honka [] []
When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs
—Magda Hassan, Jaideep Prabhu, Rajesh Chandy, and Om Narasimhan [] []
A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets
—Dai Yao, Chuang Tang, and Junhong Chu [] []
Using Deep Learning to Overcome Privacy and Scalability Issues in Customer Data Transfer
—Piyush Anand and Clarence Lee [] []