J Adv
Introduction
Journal of Advertising, 52(1)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
From the Editor
Future of the Journal of Advertising in the Rapidly Changing World
—Jisu Huh Editor-in-Chief [] []
Branding Co-Creation with Consumer-Generated Advertising: Effect on Creators and Observers
—Lenna V. Shulga, James A. Busser, Billy Bai & Hyelin (Lina) Kim [] []
Awe in Advertising: The Mediating Role of an Abstract Mindset
—Felix Septianto, Yuri Seo, Loic Pengtao Li & Linsong Shi [] []
Dynamic Luxury Advertising: Using Lifestyle versus Functional Advertisements in Different Purchase Stages
—Jingjing Ma, Zichuan Mo & Yuanjie Zhao [] []
Fear in Adland: How Client Risk Aversion and Agency Clientelism Limit the Development of Great Creative Campaigns
—Julie Bilby, Scott Koslow & Sheila L. Sasser [] []
Product Placement and Integrated Marketing Communications Effects on an Informational TV Program
—David Corkindale, Michael Neale & Steven Bellman [] []
Two’s Company, Three’s a Crowd: The Interplay between Collective versus Solo Anthropomorphic Brand Appeals and Gender
—Marina Puzakova & Hyokjin Kwak [] []
The Challenge of a Prominent Position: Decomposing Shopping Goals in Sponsored Search Advertising
—Qing Huang, Bingjia Shao, Xiaoling Li, Tao He, Juanyi (Sunny) Liu & Xinjian Li [] []
How Affective Evaluation and Tourist Type Impact Event Marketing Outcomes: Field Studies in Experiential Marketing
—Buduo Wang, Angeline Close Scheinbaum, Siyan Li & Anjala S. Krishen [] []
How Restaurant Protective Ad Messaging Can Increase Patronage Intentions during the COVID-19 Pandemic: Conditional Serial Mediation and COVID-19 Consumer Concern
—Garrett Rybak, Alicia M. Johnson & Scot Burton [] []