Intl J Adv
Introduction
International Journal of Advertising, 42(1)
POSTING TYPE: TOCs
IJA 40th anniversary special Issue
Editorials
Perspectives on advancing the advertising field for academics and practitioners. Celebrating 40 years of the International Journal of Advertising
—Patrick De Pelsmacker, Sandra Diehl, Peter Neijens & Ralf Terlutter [] []
Reflections on the International Journal of Advertising on the journal’s history and first 40 years
—Charles R. Taylor, Douglas C. West, Colin McDonald & Michael Waterson [] []
Articles
The evolution of advertising research through four decades: a computational analysis of themes, topics and methods
—Marla Royne Stafford, Itai Himelboim, Dror Walter & Yotam Ophir [] []
Societal and Policy issues
Sustainability communication
—UrÅ¡a Golob, Klement Podnar & Vesna Zabkar [] []
Diversity and inclusion in advertising research
—Martin Eisend, Adrienne F. Muldrow & Sara Rosengren [] []
Advertising and privacy: an overview of past research and a research agenda
—Sophie C. Boerman & Edith G. Smit [] []
The ethical ramifications of surveillance in contemporary advertising for the industry, consumers, and regulators: current issues and a future research agenda
—Claire M. Segijn & Joanna Strycharz [] []
Children’s vulnerability to advertising: an overview of four decades of research (1980s–2020s)
—Esther Rozendaal & Moniek Buijzen [] []
Past, present, and future of research on corporate social responsibility advertising
—Patrick Hartmann, Aitor Marcos & Vanessa Apaolaza [] []
A close look at research on pursuing the right formula for cause-related marketing advertising
—Chun-Tuan Chang, Zhao-Hong Cheng, Yu-Kang Lee & Chia-Han Chang [] []
Forty years of advertising research on health issues: past learnings and future perspectives
—Isabell Koinig, Svenja Diegelmann & Sonja Bidmon [] []
Forty years of cross-cultural advertising research in the International Journal of Advertising: a bibliometric analysis
—John B. Ford, Barbara Mueller & Sophia Mueller [] []
The Digital Revolutions
Artificial intelligence ecosystems for marketing communications
—Edward Malthouse & Jonathan Copulsky [] []
The rise, growth, and future of branded content in the digital media landscape
—Nathalie Dens & Karolien Poels [] []
The rosy world of influencer marketing? Its bright and dark sides, and future research recommendations
—Liselot Hudders & Chen Lou [] []
The future of advertising research in virtual, augmented, and extended realities
—Sun Joo (Grace) Ahn, Jooyoung Kim & Jaemin Kim [] []
Twenty years of research on gamified advertising: a systematic overview of theories and variables
—Z. M. C. van Berlo, E. A. van Reijmersdal & M. K. J. Waiguny [] []
Looking forwards
An international perspective of the academic-practitioner divide in advertising: an exploratory study into its causes and solutions
—L. Ang, C. Buzeta, M. Hirose, M. J. C. van Loggerenberg, G. van Noort, R. Uribe & H. A. M. Voorveld [] []
A systemic approach of communication in multiple stakeholder settings: challenges and future research directions from a multidisciplinary perspective
—Annouk Lievens & Ingrid Moons [] []
A comprehensive approach to the study of advertising execution and its effects
—Lars Bergkvist & Tobias Langner [] []
Urgent topics for advertising research: addressing critical gaps in the literature
—Jisu Huh, Hao Xu & Maral Abdollahi [] []