Euro J Mar
Introduction
European Journal of Marketing, 57(2)
POSTING TYPE: TOCs
Special issue: Value-Creating Sales: The Role of Digital Technologies
Guest editors: Roland Kassemeier, Sascha Alavi, Johannes Habel, Christian Schmitz, Jan Wieseke
Guest editorial: Value-creating sales and digital technologies
—Roland Kassemeier, Sascha Alavi, Johannes Habel, Christian Schmitz, Jan Wieseke []
When and how information and communication technology orientation affects salespeople’s role stress: the interplay of salesperson characteristics and environmental complexity
—Victoria Kramer, Manfred Krafft []
The impact of business-to-business salespeople’s social media use on value co-creation and cross/up-selling: the role of social capital
—Omar S. Itani, Vishag Badrinarayanan, Deva Rangarajan []
Charting value creation strategies B2B salespeople use throughout the sales process: learning from social media influencers
—Zixuan Cheng, Kirk Plangger, Feng Cai, Colin L. Campbell, Leyland Pitt []
The relationship between digital solution selling and value-based selling: a motivation-opportunity-ability (MOA) perspective
—Paolo Guenzi, Edwin J. Nijssen []
Sales manager encouragement behavior in value-centered business models
—Clara Hoffmann, Sascha Alavi, Christian Schmitz []
Engaging the sales force in digital solution selling: how sales control systems resolve agency problems to create and capture superior value
—Christoph Tienken, Moritz Classen, Thomas Friedli []
Digital technology usage as a driver of servitization paths in manufacturing industries
—Lisa Katharina Harrmann, Andreas Eggert, Eva Böhm []
Towards better interaction between salespeople and consumers: the role of virtual recommendation agent
—Sihem Ben Saad, Fatma Choura []