Asia Pac J Mar Logistics
Introduction
Asia Pacific Journal of Marketing and Logistics, 35(2)
INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: TOCs
Exploring relationship among semiotic product packaging, brand experience dimensions, brand trust and purchase intentions in an Asian emerging market
—Mahima Shukla, Richa Misra, Deepak Singh []
Factors affecting the smallholder farmers’ participation in the emerging modern supply chain in developing countries
—Diwakar KC, Robin E. Roberts, Sara Quach [Google Scholar]
Supply chain insights from social media users’ responses to panic buying during COVID-19: the herd mentality
—Violetta Wilk, Saiyidi Mat Roni, Ferry Jie []
Analyzing competitive market structures based on online consumer-generated content and sales data
—Eugene J. S. Won, Yun Kyung Oh, Joon Yeon Choeh []
Why are college sports tourists traveling long distance? Antecedents of destination and team loyalty
—Jae Han Min, Hyo Jung Chang, Deborah Fowler, Shane Blum []
A method of customer valuation score and implementation for marketing strategy
—Li Huang, Matthew Tingchi Liu, Xi Song, Jerome Yen []
Relationship outcomes following a service failure: the role of agent likability
—Alexandru Radu, Sara Quach, Park Thaichon, Jiraporn Surachartkumtonkun, Scott Weaven []
Profiling the online premium brand consumers based on their fashion orientation
—Neena Sondhi, Rituparna Basu []
Factors influencing parasocial relationship in the virtual reality shopping environment: the moderating role of celebrity endorser dynamism
—Chunlin Yuan, Shuman Wang, Yue Liu, Jenny Weichen Ma []
Ecological consciousness and sustainable purchase behavior: the mediating role of psychological ownership
—Sita Mishra, Gunjan Malhotra, Ravi Chatterjee, Waheed Kareem Abdul []
Predicting SMEs performance through green supply chain practices: a mediation model link of business process performance
—Zulqurnain Ali []
Leveraging personalization and customization affordances of virtual try-on apps for a new model in apparel m-shopping
—Letwin Tawira, Alex Ivanov []
Mobile marketing interface layout attributes that affect user aesthetic preference: an eye-tracking study
—Liang Xiao, Shu Wang []