Asia Mar J
Introduction
Asia Marketing Journal, 24(4)
POSTING TYPE: TOCs
ICÂÜÀòÉç¹ÙÍø Special Issue: Sustainability, Ethics, and ESG Marketing for the New Decade
Editorial
Introducing a Special Issue on Sustainability, Ethics, and ESG Marketing for the New Decade
—Molan Kim []
Sustainability of Traditional Retail in an Emerging Market: A Conceptual Framework Applied to a Vietnamese Wet Market
—THI TUYET NHUNG TRAN []
Exploring Social Entrepreneurship of the First Social Enterprise in South Korea: The Case of the Founder of Dong Wha Pharm
—Ji Hee Song []
How Residential Mobility Influences Material and Experiential Purchases
—Sujeong Hong []
Rules Of Attraction: Females Perception of Male Self-Representation in a Dating App
—Olga Roshchupkina, Olga Kim, and Eun-Ju Lee []
Regular Articles
Differential Impact of Customer Equity Drivers on Satisfaction: The Case of China’s Telecommunications Industry
—HaeJin Seo, Linlin Fu, and Tae Ho Song []
How desirable is the medium? Effect of point accumulation scheme on consumer loyalty toward reward program
—Eujin Park []