Applied Mar Analytics
Introduction
Applied Marketing Analytics, 8(3)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Special Issue: Innovative Methods to Measure Digital Marketing Analytics: Part 2
—Reyes-Menéndez, Ana; Ruiz-Lacaci, Nuria; Palos-Sánchez, Pedro [] []
Marketing performance measurement: A model of organisational and behavioural factors
—da Gama, António Pimenta [] []
How eye tracking can predict consumer behaviour preferences on mobile devices
—Reyes-Menéndez, Ana; Žiaran, Pavel; AntolÃn-Prieto, Rebeca; Ruiz-Lacaci, Nuria [] []
The voice era: Future acceptance of digital voice assistants and how they will transform consumers’ online purchasing behaviour
—Muñoz, Niko; Kremer, Bianca A. [] [Google Scholar]
Knowing the levers to pull to measure and optimise digital marketing performance
—Russo, Emma Lo [] []
A regional comparison of the skills sought by employers for entry-level marketing analytics professionals
—Stanton, Angela D’Auria; Stanton, Wilbur W. [] []
Integrating datasets: Segmenting the fashion market using risk aversion
—Block, Martin Paul [] []
Data-driven influencer marketing strategy analysis and prediction based on social media and Google Analytics data
—Purba, Kristo Radion; Tan, Yee Jia [] []
Marketing Metrics
—Robbins, Stewart [] []