J Mar Comm
Introduction
Journal of Marketing Communications, 29(1)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
The era of Instagram expansion: matching social media marketing activities and brand loyalty through customer relationship quality
—Blend Ibrahim & Ahmad Aljarah [] []
Towards greater integration in media planning: Decision-making insights from public relations practitioners
—Lisa Tam, Amisha Mehta & Hayley Goodlich [] []
A framework for the sustainability of advertising agencies in an emerging economy: the case of South Africa |
—Alistair Mokoena, Johannes Jürgens Prinsloo, Remigiusz Gawlik & Theuns Pelser [] []
Intentional ad-viewing to support video creators on digital video-sharing platforms
—Eunah Kim & Jisu Huh [] []
Internet killed the radio star?
—Atanas Nik Nikolov, Yana Andonova & Yang He [] []