J Current Issues Res Adv
Introduction
Journal of Current Issues & Research in Advertising, 44(1)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
The Face of Nonbinary Beauty Communication on Instagram: A Content Analysis |
—Ria Wiid, Tomas Müllern & Adele Berndt [] []
Building the Future of Digital Advertising One Block at a Time: How Blockchain Technology Can Change Advertising Practice and Research
—Joseph T. Yun & Joanna Strycharz [] []
Culture at Arm’s Length: The Effects of Analytic-Holistic Thinking on Visual Aesthetics in Brand Selfies Taken by Chinese, Russian, and U.S. Consumers
—Olga Shabalina, Michelle R. Nelson, Lidiia K. Lobodenko & Na Hong [] []
Influencer Marketing on Social Media: How Different Social Media Platforms Afford Influencer–Follower Relation and Drive Advertising Effectiveness
—Chen Lou, Charles R. Taylor & Xuan Zhou [] []
Empathy or Escape? Examining Alternative Mechanisms Underlying Responses to Disgust-Evoking Charity Appeals Over Time
—Deena Kemp [] []
Advertising Role of CSR and Strategic Investment in R&D: Evidence from the Biohealth Industry
—Jongwan Bae, Hannah Oh & Seungbeom Kim [] []