J Mar
Introduction
Journal of Marketing, 87(2)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Caffeines Effects on Consumer Spending
—Dipayan Biswas, Patrick Hartmann, Martin Eisend, Courtney Szocs, Bruna Jochims, Vanessa Apaolaza, Erik Hermann, Cristina M. L籀pez, and Adilson Borges [] []
Machiavellianism in Alliance Partnerships
—Giuseppe Musarra, Matthew J. Robson, and Constantine S. Katsikeas [] []
Customer Orientation and Financial Performance: Women in Top Management Teams Matter!
—Chandra Srivastava, Saim Kashmiri, and Vijay Mahajan [] []
Complaint De-Escalation Strategies on Social Media
—Dennis Herhausen, Lauren Grewal, Krista Hill Cummings, Anne L. Roggeveen, Francisco Villarroel Ordenes, and Dhruv Grewal [] []
Innovation Imprinting: Why Some Firms Beat the Post-IPO Innovation Slump
—Simone Wies, Christine Moorman, and Rajesh K. Chandy [] []
The One-Party Versus Third-Party Platform Conundrum: How Can Brands Thrive?
—Zhiling Bei and Katrijn Gielens [] []
The Effect of Content on Zapping in TV Advertising
—Maren Becker, Thomas P. Scholdra, Manuel Berkmann, and Werner J. Reinartz [] []
Understanding the Performance Effects of Dark Salesperson Traits: Machiavellianism, Narcissism, and Psychopathy
—Cinthia B. Satornino, Alexis Allen, Huanhuan Shi, and Willy Bolander [] []