J Intl Mar
Introduction
Journal of International Marketing, 31(1)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
Customer Engagement in International Markets
—Lena Steinhoff, Juanyi (Sunny) Liu, Xiaoling Li, and Robert W. Palmatier [] []
The Effect of Cross-Cultural Dimensions on the Manifestation of Customer Engagement Behaviors
—Cara Connell, Ruth Marciniak, and Lindsey Drylie Carey [] []
The Coalescence Effect: How a Combination of Foreign and Local Appeals Enhances Customer Engagement Through Perceived Brand Globalness
—Miao Hu, Jie Chen, Dana L. Alden, and Qimei Chen [] []
‘A Whiter Shade of Pale’: Whiteness, Female Beauty Standards, and Ethical Engagement Across Three Cultures
—Sarah Mady, Dibyangana Biswas, Charlene A. Dadzie, Ronald Paul Hill, and Rehana Paul [] [Google Scholar]
Cultural Drivers of Health Engagement
—Linda Alkire, Susan Myrden, Sören Köcher, and Genevieve E. O’Connor [] []
Becoming TikTok Famous: Strategies for Global Brands to Engage Consumers in an Emerging Market
—Risqo Wahid, Heikki Karjaluoto, Kimmo Taiminen, and Diah Isnaini Asiati [] []