J Global Mar
Introduction
Journal of Global Marketing, 36(1)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
Modeling Consumers’ Usage Intention of Augmented Reality in Online Buying Context: Empirical Setting with Measurement Development
—Syed Shah Alam, Mohammad Masukujjaman, Md Shohel Sayeed, Nor Asiah Omar, Abu Hanifah Ayob & Wan Mohd Hirwani Wan Hussain [] []
The Role of Shopping Values and Consumer Attitudes toward Mall Events
—Arpita Khare & Pradeep Kautish [] []
Do consumers follow their heart or mind when purchasing global brands? Empirical insights
—Nayyer Naseem & Attila Yaprak [] []
Exploring the Value-Action Gap in Green Consumption: Roles of Risk Aversion, Subjective Knowledge, and Gender Differences |
—Oguzhan Essiz, Sidar Yurteri, Carter Mandrik & Aysu Senyuz [] []