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INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

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Customer participation, innovative aspects of services and outcomes
—Munyaradzi W. Nyadzayo, Civilai Leckie, Lester W. Johnson []

How online shopping experiences shape consumer webrooming behavior
—Djonata Schiessl, Jose Korelo, Helison Bertoli Alves Dias []

Charting the intellectual structure of customer experience research
—Prashant Kumar, Linda D. Hollebeek, Arpan Kumar Kar, Jana Kukk []

Mergers and acquisitions success: examining customer loyalty
—Paula Álvarez-González, Carmen Otero-Neira []

Luxury consumption amidst the COVID-19 pandemic
—Prashant Kumar []

The influence of price location on reference-price ads
—Yin-Hui Cheng, Shih-Chieh Chuang, Chao-Feng Lee, Chiao-Ying Kao []

Exploring third-party’s brand rankings from consumers’ persuasion knowledge
—Li-Shia Huang, Wan-Ju Huang, Hsiao-Yun Lin []

Meta-analysis of augmented reality marketing
—Harish Kumar, Parul Gupta, Sumedha Chauhan []

Mobile banking affordances and constraints by the elderly
—Fernando Rey Castillo-Villar, Rosalia G. Castillo-Villar []