J Prod Brand Man
Introduction
Journal of Product & Brand Management, 32(1)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
The impact of COVID-19 on online product reviews
—Omer Cem Kutlubay, Mesut Cicek, Serdar Yayla []
Consuming in a crisis: pandemic consumption across consumer segments and implications for brands
—Meheli Basu, Vanitha Swaminathan []
The effect of institutional CSR on brand advocacy during COVID-19: the moderated mediation effect of CSR expectancy and value-driven motivation
—Taeyoung Kim, Jing Yang, Myungok Chris Yim []
What draws voters to brandidates and why? – Political orientation, personal satisfaction, and societal values on presidential candidates’ brand personality
—Kristina Marie Harrison, Boonghee Yoo, Shawn Thelen, John Ford []
The primacy of corporate brand trust for new market entrants
—Carmen Iuliana Mal, Gary Davies []
Service brand avoidance in business-to-business relationships
—Dorothea Sekyiwa Otoo, Raphael Odoom, Stephen Mahama Braimah []
Conceptualizing nation branding: the systematic literature review
—José I. Rojas-Méndez, Mozhde Khoshnevis []
Employee branding dimensions and brand citizenship behaviour: exploring the role of mediators in the hospitality context
—Praveen Dhiman, Sangeeta Arora []
The effects of a Disney masstige brand collaboration on perceptions of brand luxury: vertical versus horizontal product line extension strategies
—Jung Eun Lee, Jung Rim Cho []
Understanding damage to and reparation of brand trust: a closer look at image congruity in the context of negative publicity
—Zelin Tong, Jingdan Feng, Fang Liu []