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J Global Scholars Mar Sci

Introduction

Journal of Global Scholars of Marketing Science, 33(1)

POSTING TYPE: TOCs


Marketing in the metaverse: Moving forward – What’s next?
Isaac Cheah & Anwar Sadat Shimul [] []

Perceptions on services in Ceará-Brazil luxury hotels registered on TripAdvisor
André Riani Costa Perinotto, Janaina Cavalcante Farias Camarço, Solano De Souza Braga & Marina Furtado Gonçalves [] []

The strange bedfellows of packaging cues and religiosity
ÂÜÀòÉç¹ÙÍø Bakar, Hiba Khan, Noor Hazarina Hashim & Richard Lee [] []

Structural relationships between safety attachment, experiential co-creation and future experiential intentions in the tourism industry
Hung-Che Wu, Ya-Yuan Chang & Tsung-Pao Wu [] []

Collaborative consumption participation intentions: A cross-cultural study of Indian and U.S. consumers
B. Yasanthi Perera, Pia A. Albinsson, Lubna Nafees & Lucy Matthews [] []

Tangible and intangible quality cues in service advertising: A construal level theory perspective
Utkarsh [] []

Does CSR influence sustained competitive advantage and behavioral outcomes? An empirical study in the hospitality sector
Tahir Islam, Mumtaz Khan, Abdul Ghaffar, Ying Wang, Muhammad Shujaat Mubarik, Imtiaz Haider Ali, Zubair Ali Shahid, Mahmood Rehmani & Anshuman Sharma [] []

Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: The roles of self-congruity
Chai Lee Goi, Fayrene Yew Leh Chieng & Mei Teh Goi [] []

An exploratory study on the perceived agility by consumers in luxury brand omni-channel
Sang-Chul Son, Joonheui Bae & Kyung Hoon Kim [] []