J Bus Ind Mar
Introduction
Journal of Business & Industrial Marketing, 38(2)
INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: TOCs
Special issue: Challenges and opportunities for increasingly turbulent times in business markets.
Guest editors: Jose L Ruiz-Alba, Miguel RodrÃguez-Molina, Anabela Soares
Guest editorial
Challenges and opportunities for increasingly turbulent times in business markets
—Jose L. Ruiz-Alba, Miguel Angel RodrÃguez-Molina, Anabela Soares []
Putting the ‘service’ into B2B marketing: key developments in service research and their relevance for B2B
—Jochen Wirtz, Christian Kowalkowski [Google Scholar]
The challenges of B2B innovation: using marketing analytics to plan and implement a successful digital catalog adoption
—R. Dale Wilson, Anna M. Stephens []
How can machine tool builders capture value from smart services? Avoiding the service and digitalization paradox
—Bart Kamp, Kristina Zabala, Arantza Zubiaurre []
Digitalization in B2B marketing: omnichannel management from a PLS-SEM approach
—Javier Alonso-Garcia, Federico Pablo-Marti, Estela Núñez-Barriopedro, Pedro Cuesta-Valiño []
Toward a contextualized understanding of inside sales: the role of sales development in effective lead funnel management
—Harri Terho, Anna Salonen, Meri Yrjänen []
The cultural factors in global account management: the case of Indian buyers and German suppliers
—Nayan Kadam, Barbara Niersbach, Bjoern Sven Ivens []
The integration of logistics and marketing practice into baseline supply chain practices in the emerging markets
—Kofi Dadzie, Charlene Dadzie, Wesley J. Johnston, Evelyn Winston, Haizhong Wang []
Balanced centricity: a joint institutional logic within open collaborative ecosystems
—MarÃa José Quero, Cristina Mele []
Platform ecosystem development in an institutionalized business market: the case of the asset management industry
—Leeya Hendricks, Paul Matthyssens []
Emotional mechanics of gamification and value co-creation: the digital platform Nike+ as a B2B2C ecosystem
—Cristina GarcÃa-Magro, MarÃa-Luz MartÃn-Peña, José MarÃa Sánchez-López []