Intl J Sports Mar Sponsorship
Introduction
International Journal of Sports Marketing and Sponsorship, 24(1)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
From horizontal to vertical relationships: how online community identification fosters sport fans’ team identification and behavioural intentions
—Sungkyung Kim, Argyro Elisavet Manoli []
Risk and psychological return: a moderating role of COVID-19 risk perception in the impact of team identification on vitality after sport spectatorship in Tokyo
—Keita Kinoshita, Hirotaka Matsuoka []
A systematic review on spectator behavior in esports: why do people watch?
—Julia Rietz, Kirstin Hallmann []
Revisiting organizational identity and social responsibility in professional football clubs: the case of Bayern Munich and the Qatar sponsorship
—David M. Herold, C. Keith Harrison, Scott J. Bukstein []
Temporal team switching after the elimination of the supported team at a knockout tournament
—Endzhe Latypova, Hirotaka Matsuoka []
The role of trust in sports organization crisis communication: the case of the Houston Astros’ sign-stealing scandal
—Seomgyun Lee, Taeyeon Oh [Google Scholar]
Effects of in-game brand congruity on esports consumers’ implicit and explicit memory
—Yongjin Hwang, Nicholas Masafumi Watanabe, Mark Nagel [Google Scholar]
Distinctions in environmental attitudes between soccer and American football fans
—Timothy Kellison, Beth A. Cianfrone []
Service encounter and repurchase intention in fitness centers: perceived value as a mediator and service innovativeness as a moderator
—Fong Jia Wang, Weisheng Chiu []
Are single-item needs’ and values’ measures a good alternative to multi-item measures for sport marketers?
—Galen Trail, Don Lee, Stavros Triantafyllidis, Jessica R. Braunstein-Minkove, Ari Kim, Kristi Sweeney, Wanyong Choi, Priscila Alfaro-Barrantes [Google Scholar]
Assessing spectator motivation for the Paralympics: the mediating role of attitude
—Minhong Kim, Jinwoo Park, Youngmin Yoon []
Team loyalty and intergenerational influence: the role of nurturant fathering in the transference process
—Daniel White, Dylan Williams, Sean Dwyer, Darin White []