AMS Rev
Introduction
AMS Review, 12(3/4)
POSTING TYPE: TOCs
Editorial
Fostering scholarly discussion in marketing
—Stephen L. Vargo []
The marketing discipline’s troubled trajectory: The manifesto conversation, candidates for central focus, and prognosis for renewal
—Shelby D. Hunt, Sreedhar Madhavaram, Hunter N. Hatfield []
Marketing as an emergent discipline: Commentary on Shelby Hunt’s final contribution to our field
—Terry Clark, Thomas Martin Key, Carol Azab []
Folds in historical time and possible worlds for the marketing discipline: A commentary
—Linda L. Price []
Developing and renewing marketing as a scientific discipline through reflexive cocreation
—Anu Helkkula, Eric Arnould []
Resurrecting marketing: Focus on the phenomena!
—Suvi Nenonen []
A general theory of marketing: Conceivable, elusive, or illusive
—Rajan Varadarajan []
Challenging the troubled status of the marketing discipline
—Anders Gustafsson, Tohid Ghanbarpour []
Continuing the manifesto conversation: Toward building a renewal capability for the marketing discipline
—Sreedhar Madhavaram, Hunter N. Hatfield []
‘Pressure creates diamonds’/‘fire refines gold’: Conceptualizing coping capital
—Vikram Kapoor, Russell Belk []
Cleansing the doors of perception: Perceptual inaccuracy in marketing relationships
—Zeynep Müge Güzel, Aysegul Ozsomer []
Robots in retail: Rolling out the Whiz
—Aric Rindfleisch, Nobuyuki Fukawa, Naoto Onzo []
How robots will affect the future of retailing
—Abhijit Guha, Dhruv Grewal []
Correction to: Marketing’s new myopia: Expanding the social responsibilities of marketing managers
—J. Joseph Cronin []