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Yale Customer Insights Conference 2023

Introduction

Yale University, 11-13 May 2023; Deadline 1 Feb

INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Calls: Conferences

Author: Emily Ludington


The Yale Center for Customer Insights will hold its 16th annual Customer Insights Conference on May 12-13, 2023 at the Yale School of Management in New Haven, Connecticut.

Abstracts are invited on research pertaining to:

  • Innovations in product design/services
  • Customer experience
  • Branding
  • Digital/mobile marketing
  • Social media
  • Customer analytics
  • Behavioral economics
  • AI and Machine-Learning
  • Data and Trust

One presenter’s registration fee, travel, (up to $750) and two nights of hotel expenses will be covered by Yale University. In addition to academic speakers, the program will include leading practitioners in marketing, insights, innovation, and design across various industries.

The conference will begin with a reception on Thursday evening, May 11, and will end midday on Saturday, May 13, 2023.

SUBMISSION REQUIREMENTS

  • All empirical papers (behavioral, quantitative, and managerial) are encouraged for all tracks.
  • Submitted abstracts should be one to two pages in length, and double-spaced in .pdf format, with your last name as the title of the document. In the body of your email, please include the title of the paper, names, affiliations, and email addresses of each author.
  • Due to the volume of submissions, we cannot accept papers presented by doctoral students.
  • Please specify who will be presenting at the conference.

Abstracts (in .pdf format) should be sent to ycci@som.yale.edu by February 1, 2023.

REVIEW COMMITTEE

Kosuke Uetake, Jiwoong Shin, Deb Small, Ìýand Taly Reich (Yale School of Management)

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