J Macromar
Introduction
Journal of Macromarketing, 43(1)
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs
Strategic Orientation: Market Changer or Market Defender?
—Steven Dahlquist and Kevin Lehnert [] []
Government at (Institutional) Work: The State and Market Dynamics
—Jeffrey Wiebe and Alexander I. Mitchell [] []
Recent Extensions of Robert F. Lusch’s Big Picture Thinking
—Charles Arthur Ingene and Virginia Newell Lusch [] [Google Scholar]
Robert F. Lusch: Mentor, Collaborator, and Colleague
—James R. Brown [] []
Bob Lusch: Mentor and Friend
—Matthew OBrien [] []
Robert Lusch (1949-2017): A Eulogy Delivered March 3, 2017
—David Schmidtz [] []
What 蹤獲扦夥厙t Bob? Reflections From A Former Doctoral Student
—Gary J. Brunswick [] []
The Cultural Knowledge Perspective: Insights on Resource Creation for Marketing Theory, Practice, and Education
—Michelle F. Weinberger and Robert F. Lusch [] []
Microfoundations for Macromarketing: A Metatheoretical Lens for Bridging the Micro-Macro Divide
—Melissa Archpru Akaka, Stephen L. Vargo, Angeline Nariswari, and Matthew O’Brien [] []
Transacting with Strangers in a Digital World
—Jie (Doreen) Shen, Alan J. Malter, and Aric Rindfleisch [] []
A Value-Based Well-Being Framework
—Cristina Mele, Tiziana Russo-Spena, Marco Tregua, and Jaqueline Pels [] []
Book Reviews
Sustainable Marketing: A Holistic Approach by Mark Peterson
—Akshat Jain []
Philosophy of Marketing: The New Realist Approach by Matteo Giannasi and Francesco Casarin
—Nicholas J.C. Santos []