J Con Mar
Introduction
Journal of Consumer Marketing, 40(1)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
Antecedents and consequences of brand hate: a study of Pakistan’s telecommunication industry
—Saman Attiq, Muhammad Junaid Shahid Hasni, Chun Zhang []
Why consumers support local: moral foundations theory and identity perspective
—Hyunjoo Im, Garim Lee, Jacqueline Parr []
Communication strategies: encouraging healthy diets for on-the-go consumption
—Charles Jebarajakirthy, Manish Das, Sharyn Rundle-Thiele, Hormoz Ahmadi []
Educational approaches to enable marketplace metacognition and social intelligence in subsistence consumers
—Yukti Sharma, Saravana Jaikumar []
Exploring the relationship between online review framing, pictorial image and review “coolnessâ€
—Onochie Fan-Osuala []
A conceptual framework for co-creating memorable experiences: the metaphor of the journey
—Silvia Angeloni []
I feel so embarrassed, still, I want it! The self-presentational dilemma of counterfeit luxury buyers
—Sameeullah Khan, Asif Iqbal Fazili, Irfan Bashir []
Using gay models in mainstream media: an expanded match-up hypothesis perspective
—Sydney Chinchanachokchai, Nancy Hanson-Rasmussen, Ronald J. Faber []
The impact of cultural variability on brand stereotype, emotion and purchase intention
—Alexander Jakubanecs, Magne Supphellen, James G. Helgeson, Hege Mathea Haugen, NjÃ¥l Sivertstøl []
Spreading the word: exploring spiritual consumption on social media
—Janine Williams, Jayne Krisjanous []
Social media discussion forums, home country and immigrant consumer acculturation: the case of Iranian immigrants in Australia
—Sorush Sepehr, Jamie Carlson, Philip Rosenberger III, Ameet Pandit []