Euro J Mar
Introduction
European Journal of Marketing, 57(2)
POSTING TYPE: TOCs
How mindfulness reduces BNPL usage and how that relates to overall well-being
—Lachlan Schomburgk, Arvid Hoffmann []
Advancing the understanding of the pre-purchase stage of the customer journey for service brands
—Rachel Fuller, Lara Stocchi, Thorsten Gruber, Jenni Romaniuk []
Brand systems: integrating branding research perspectives
—Shoaib M. Farooq Padela, Ben Wooliscroft, Alexandra Ganglmair-Wooliscroft []
Red matte and glossy blue: how color and reflectance drive consumer indulgence
—Shadab Khalil, Pubali Chatterjee, Julian Ming-Sung Cheng []
The interplay of contracts and trust: untangling between- and within-dyad effects
—Liwen Wang, Jason Lu Jin, Defeng Yang []
Spending the most on those who need it the least: gift givers buy more expensive gifts for affluent recipients
—Farnoush Reshadi, Julian Givi []
Motivational differences in need for smell
—Usha L. Pappu, Peter T.L. Popkowski Leszczyc, Ravi Pappu, Neal M. Ashkanasy []
Greenfluencers as agents of social change: the effectiveness of sponsored messages in driving sustainable consumption
—Payal S. Kapoor, M.S. Balaji, Yangyang Jiang []
Understanding how satisfactory service relationships can be mutually beneficial in the higher education context
—Neeru Malhotra, Bernadette Frech, Peter Leeflang, Young-Ah Kim, Helen Higson []
When and how sales manager feedback contributes to sales performance: the role of emotional labor and cross-selling
—Yuhyung Shin, Won-Moo Hur, Tae Won Moon []
When feeling good counts! Impact of consumer gratitude and life satisfaction in access-based services
—Cindy Yunhsin Chou, Wei Wei Cheryl Leo, Yelena Tsarenko, Tom Chen []