ICORIA 2023
Introduction
International Conference on Research in Advertising, INSEEC (Bordeaux), 29 Jun-1 Jul 2023; Deadline 15 Mar
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: Calls: Conferences
Author: Alexandra Vignolles
INSEEC BORDEAUX
CALL FOR PAPERS
INSEEC will be hosting the 21st International Conference on Research in Advertising (ICORIA) from June 29 to July 1, 2023. ICORIA is the annual conference of the European Advertising Academy (EAA) whose objective it is to promote, disseminate and stimulate high quality research in the field. ICORIA offers a small and interactive setting and provides excellent opportunities for advertising scholars to build a knowledge exchange network and develop collaborative relationships in research and present their cutting-edge research from the advertising and communication realm.
The conference topic Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability inspired by the French music duo Daft Punk and is a reflection how to manage mass-communication and personalized messages, how to overcome the temptation of instant gratification vs long term benefit, how to deal with current and future trends, how to perform between one-minute buzz and authenticity, etc. These issues should find an answer thanks to research in advertising and communication, that is why we invite you to feed the debate and have a taste of France
The ICORIA will start on June 29, 2023, with the 8th doctoral colloquium and a welcome reception. On June 30 and July 1, 2023, the conference will host the presentation of around 150 papers on various topics related to advertising and communication. A Gala Dinner will give you the opportunity to discover a taste of France, and as usual this event will allow further networking.
8th ICORIA DOCTORAL COLLOQUIUM
The aim of this colloquium is to provide PhD students with professional skills needed for their academic career. A selection of renowned scholars from the fields of advertising, marketing, and branding will give interactive lectures and workshops on various topics, including how to publish your work in top academic journals, how to manage your supervisors, the dos and donts of peer reviewing and career advice.
Active participation and some preparation are expected from the participants. The colloquium gives PhD students the opportunity to learn from the insights and experiences of senior scholars in their field of study. Moreover, PhD students will meet their peers from different countries and be able to build their international network that will become valuable throughout their academic career. Please visit www.icoria.org for further information.
PhD students will be invited to chair sessions and embrace their future role.
SUGGESTED TOPICS (but not limited)
Advertising
Advertising Accountability & Effectiveness, Attention & Processing, Content & Creativity, Cross-cultural issues, Special target groups, Non-for Profit Advertising, Privacy & Ethics.
Branding and Brand Management
Branding and Brand Management Models of Brand Communication, Brand Communication & Brand Equity, Branded Experiences, Sensory Branding, POS Communications, Communications with Labels & Packaging.
Consumer Behavior
Consumer Behavior Emotions & Engagement, Neuroscience & Communication, Relationship Building, Sensory Experiences & Embodiment, Consumer Perception of Designs, Personalization & Microtargeting, Consumers in Digitalization.
Communication Management
Communication Management Integrated Marketing Communication, Public Relations, Product Placement, Branded content, Content Marketing, Sponsorship & Events, Influencer Marketing, Omni-channel Communication.
Digital Media
Digital Media Social Media, Mobile Media, User Generated Content, Touchpoints and their Experience, Virtual, Augmented & Mixed Reality, Data & Communications, Privacy & Data Security.
Mass Media
Mass Media Channel & Multi-Media Management, Convergence Management, Cross-media strategies, Media Management, Trends in Mass Media.
Methodological Issues
Methodological Issues Data Science in Advertising & Communications, Artificial Neural Networks, Machine Learning and AI in Communication Research, Neurophysiological Methods in Communication Research, Text, Data, Image Analytics & Intelligent video analytics.
Public Policy
Public Policy Corporate social responsibility, Ethics, Marketing in restricted industries, Political Communication, Stakeholder Advertising, Promotion of Sustainable Behavior, Communication of Healthy Behavior.
PAPER SUBMISSIONS
Please submit a ten-page summary of your paper as soon as possible (but no later than March 15, 2023). Please use the submission procedure for your paper summaries provided on EasyChair.
The summary must include an Abstract, Introduction, Discussion and/or Conclusion and a list of references, as well as a brief description of the hypotheses, research objectives, methods and findings. A separate cover/title page should include: Title, Author(s) names, Affiliations, and Contact Details.
Please refer to ICORIA 2023 Submission Instructions when preparing the paper and title page. Papers must be prepared using the layout and reference guidelines of the International Journal of Advertising.
All submissions will be blind peer reviewed. Please ensure your submission applies a correct academic style and authors are not to be identified in the text.
SPECIAL SESSIONS
Proposals for a Special Session (SS) should cover one entire session (4 papers). These proposals are submitted by the session chair, who is responsible for the submission of 1 document with the 4 manuscripts and 1 document with the names and affiliations of each manuscript.
The aim of Special Sessions is to stimulate discussion and set up new insights or domains. Special session proposals are peer reviewed based on the relevance of the topic, innovative approach, and the quality of the content.
All guidelines and criteria for regular submissions apply too for submissions of a Special Session (length: 3- to 4 pages maximum per paper plus a separate cover/title page).
The summary of each contributor must include an Abstract, Introduction, Discussion and/or Conclusion and a short list of references. Also a brief description of the hypotheses, research objectives, methods and findings if applicable. A separate cover/ title page should include for all the manuscripts: Title, Author(s) names, Affiliations, and Contact Details.
PUBLICATIONS
All accepted papers will be published in the Conference Proceedings. Authors can choose to publish either a ten-page summary or a one-page extended abstract for the proceedings. A selection of extended papers will be invited for publication in the official European Advertising Academy, Advances in Advertising Research Vol. XIV. At the Gala dinner, the Best Paper Award and the Best Student Paper Award will be announced.
Papers, which received high reviewer scores, will be considered for a special issue of the International Journal of Advertising.
REGISTRATION
At least one of the authors of a paper that is accepted needs to register and attend the conference.
The conference fee is 390 for early bird (before May 22nd) and 450 for late registration (from May 23rd)- including the conference proceedings and the 30 annual membership fee of the European Advertising Academy (EAA). The joint EAA/AAA members are entitled to a 30 deduction.
The doctoral colloquium is free of charge for PhD students registered to the conference.
Submission deadline is March 15, 2023.
The deadline for registration is May 24, 2023.
ICORIA GRANT
To encourage researchers who provide high-quality advertising research, but have limited resources to attend the yearly ICORIA meeting, the European Advertising Academy will provide a yearly research grant by waiving the conference fee of 375 EUR for three selected researchers. For further information, please refer to the EAAs website at www.europeanadvertisingacademy.org/
MORE INFORMATION
Please frequently visit our conference website at for more information. On the website you will find more details about travel and accommodation, impressions and tips. Please contact the conference chair manager for any questions about paper submission or other matters.
The conference chair manager:
Alexandra Vignolles
avignolles@inseec.com
ORGANIZING COMMITTEE AT INSEEC
Camille Saintives
csaintives@inseec.com
OUR PARTNER
European Advertising Academy