John Howard/ 蹤獲扦夥厙 Dissertation Award
Introduction
Byungyeon Kim has won the 2022 John A. Howard/ 蹤獲扦夥厙 Doctoral Dissertation Award
INTEREST CATEGORY: DOCTORAL STUDENTS
POSTING TYPE: Awards
Author: TJ Anderson
Byungyeon Kim Wins the 2022 John A. Howard/ 蹤獲扦夥厙 Doctoral Dissertation Award
With origins beginning in the 1960s, the John A. Howard/ 蹤獲扦夥厙 Doctoral Dissertation Award is a decades-old honor that recognizes excellent marketing doctoral dissertations. The 蹤獲扦夥厙 Foundation is pleased to announce the 2022 Winner, Managing Relational Sales: The Role of Behavior-Based and Outcome-Based Controls by Byungyeon Kim, University of Minnesota. The 蹤獲扦夥厙F would also like to recognize three honorable mentions determined by the 2022 Howard Award Selection Committee:
- Time-Poor Consumers: Effects on Happiness, Relationships, and Behaviors by Maria Giulia Trupia, University of California at Los Angeles
- Consumer Aversions Revisited: From Mechanisms to Solutions; Chapter 1: Why Do Consumers Condemn and Appreciate Experiments?’ by Burcak Bas, WU Vienna
- Societal Spillovers of Television Advertising Social Distancing during a Public Health Crisis by Ayan Ghosh Dastidar, Clark University
Byungyeon will be honored at the 2023 蹤獲扦夥厙 Winter Academic Conference in Nashville. Click here to learn more about this award. Congratulations, Byungyeon!