Impact Articles at EJM
Introduction
The European Journal of Marketing has introduced a new type of submission called the impact article
POSTING TYPE: Journal News
Author: Richard Whitfield
How can marketing scholars as a community affect a change within publishing that showcases impact achieved and facilitates the development of a new generation of scholars for whom demonstrating impact will be hard-baked into expectations throughout their careers? The  is stepping up to this challenge and has introduced a new type of submission called the impact article. This new kind of article celebrates and makes explicit the impact of research. As such, it complements existing types of articles that might be published on the research itself.
To find out more and hear from the EJM editorial team and authors of our first articles visit . You can enjoy free access to the first impact articles and an introduction from Debbie Keeling (European Regional Editor) Â and Greg Marshall (Editor-in-Chief) until 14 February.