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POSTING TYPE: Revisits

Author: Hannah Finkelstein

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2023 ÂÜÀòÉç¹ÙÍø Winter Academic Conference

Monday, February 6^th | Virtual Conference

Friday, February 10^th – Sunday, February 12^th | Nashville, TN

Co Chairs: Nita Umashankar (San Diego State University) and Monika Lisjak (Arizona State University)

Theme: Marketing During Times of Change

We live in times of extraordinary change, warranting firms, consumers and communities to not only adapt but also participate as change-makers. On a social front, there is an increase in activism to promote diversity, equity and inclusion in multiple sectors. On a technological front, advances in automation and artificial intelligence are transforming how firms innovate and engage consumers. On a public welfare front, the pandemic has exacerbated inequalities in income, education and health yet led to many innovative business solutions. And on a political front, polarization has increased the salience of consumers’ political identities and put firms’ political stances at the forefront.

The 2023 ÂÜÀòÉç¹ÙÍø Winter Academic Conference in Nashville, TN, will shed light on how firms, consumers, policymakers and other stakeholders interact, adapt and even thrive during these times of tremendous change.

Register at ama.org/winter

Register for a Pre-Conference:

• Organizational Frontlines Research Pre-Conference
• Women in Sales Pre-Conference
• Scholarly Research – Ideas and Avoiding Pitfalls

View the program at

Travel Info:

Renaissance Nashville Hotel | $259.00 single/double occupancy per night (excluding taxes and applicable fees which are currently 15.25% + $2.50 per night, but are subject to change).

 or call the Hotel at (877) 901-6632 and reference ÂÜÀòÉç¹ÙÍø Winter Academic Conference to make reservations.

Please reserve your overnight accommodations early as there are a limited number of ÂÜÀòÉç¹ÙÍø special rates available. The discount rate cut-off date is January 10th, 2023.