Services Mar Quart
Introduction
Services Marketing Quarterly, 44(1)
INTEREST CATEGORY: SERVICE
POSTING TYPE: TOCs
Service with a Smile: The Differential Effects of Emotional Labor on Boundary Spanners in the Banking Industry
—Forbes Makudza [] []
The Psychological Benefits and Costs, and the Servicescape Components of Animal Cafés: A Study in Japan
—Bình Nghiêm-Phú & Dạ-HÆ°Æ¡ng Phạm-Lê [] []
The Positive Influence of Watching Others Receive Preferential Treatment on Rewards Program Participation: The Moderating Role of Rule Knowledge
—Yu-Shan (Sandy) Huang & Tom J. Brown [] []
The Role of Customer Complaint Management on Switching Intention and Customer Exit in Fitness Centers
—Marco Tulio Campos Pimenta, Jose Marcos Carvalho de Mesquita, Hyunju Shin & Andre Torres Urdan [] []
I Deserve That Deal! Effects of New Customer Exclusive Promotions on Existing Service Customers
—Mary Jane Gardner & Joanna Phillips Melancon [] []
Fan Sponsor Acceptance: So, You Want to Join Our Sports in-Group?
—Lenny Vance, Maria Raciti & Meredith Lawley [] []