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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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A story to sell: The influence of storytelling on consumers’ purchasing behavior
—João Ricardo de Oliveira Júnior, Ricardo Limongi, Weng Marc Lim, Jacqueline K. Eastman, Satish Kumar [Google Scholar]

Avoiding through glossiness and approaching through matte: The effect of visual finish on perceived product effectiveness
—Yunhui Huang, Wenjing Song, Lu Yang []

Brand placements in video games: How local in‐game experiences influence brand attitudes
—Moritz Ingendahl, Tobias Vogel, Alexander Maedche, Michaela Wänke []

Circular or angular? How nostalgia affects product shape preference
—Xiushuang Gong, Honghong Zhang, Xiadan Zhang, Yan Wang []

Connecting nature with luxury service
—Minjung Shin, Rachel Hyunkyung Lee, Jihye Ellie Min, Tiffany S. Legendre []

Controllability and consumers’ preference for sad and happy esthetic stimuli when feeling sad
—Yu Zhang, Michael K. Hui, Jiangang Du [Google Scholar]

Effects of voice assistant recommendations on consumer behavior
—Carlos Flavián, Khaoula Akdim, Luis V. Casaló []

Influencers’ “organic” persuasion through electronic word of mouth: A case of sincerity over brains and beauty
—Raffaele Filieri, Fulya Acikgoz, Chunyu Li, Salma Alguezaui [Google Scholar]

Is it risky to subscribe? Perceived control and subscription choice
—Arani Roy, Maria Ortiz []

Key Factors that Influence Consumer Preferences for Natural‐Hyped Products
—Franklin Velasco, Marcelo Cardenas, Juan J. Cardenas, Silvia L. Martin []

Less speed more haste: The effect of crisis response speed and information strategy on the consumer−brand relationship
—Abbie Iveson, Magnus Hultman, Vasileios Davvetas, Pejvak Oghazi []

Marketing in an identity‐threatened world: Consumer coping strategies and indulgent consumption
—Hristina Nikolova []