惭补谤办别迟-罢谤啪颈拧迟别
Introduction
惭补谤办别迟-罢谤啪颈拧迟别, 34(2)
POSTING TYPE: TOCs
Investigating the Impact of Television Advertising and eWOM on Brand Equity Creation
—Maja Konecnik Ruzzier, Nusa Petek [] []
Sustainability, Hedonic, Utilitarian, and Social Benefits of Car Sharing: Evidence from Tanzania
—Dev Jani, John Philemon Mwakyusa [] []
Binge-Watching During the Pandemic: An Empirical Study in India
—Padmanabhan N S, Minu Mary Francis, Shirley Rita Luiz [] []
Consumer Behavior During the Covid-19 Pandemic: The Importance of Collectivist Orientation
—Dora Ga膰e拧a, Ru啪ica Bre膷i膰, Matthew Gorton [] []
Consumer Decision-Making Styles in the Digital Product Category
—Sun膷ana Piri Rajh [] []
The Impact of Market-Driven vs. Market-Driving Strategies on Products’ Short-Term and Long-Term Sales Growth
—Goran Vla拧i膰, Kristijan Kelemini膰, Branka Dropuli膰 [] []
Editorial preface
—膼ur膽ana Ozreti膰 Do拧en []