J Relationship Mar
Introduction
Journal of Relationship Marketing, 22(1)
INTEREST CATEGORY: RELATIONSHIP MARKETING
POSTING TYPE: TOCs
Perceived Brand Relationship Orientation: Conceptual Analysis and Dimensions Identification
—Kamilia Bahia & Hanene Babay [] []
Transfer of Autonomous Sensory Meridian Response (ASMR) to Relationship Marketing: Potential Effects on Perceived Customer Intimacy
—Henrietta Leonie Pilny, Marie-Christin Papen & Thomas Niemand [] []
A Serial Mediation Model for Investigating the Impact of e-CRM Services on Customer Loyalty in the Indian Healthcare Industry
—Pratyancha Singh, Vinod Kumar & Sonia Kataria [] []