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J Mar Res

Introduction

Journal of Marketing Research, 60(1)

INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs


Suspense and Surprise in Media Product Design: Evidence from Twitch
Andrey Simonov, Raluca M. Ursu, and Carolina Zheng [] []

Women and Minority Film Directors in Hollywood: Performance Implications of Product Development and Distribution Biases
Ekaterina V. Karniouchina, Stephen J. Carson, Carol Theokary, Lorien Rice, and Siobhan Reilly [] []

You Must Have a Preference: The Impact of No-Preference Communication on Joint Decision Making
Nicole You Jeung Kim, Yonat Zwebner, Alixandra Barasch, and Rom Y. Schrift [] []

Business-to-Business Projects, Task Configuration, and Innovation
Elham Ghazimatin, Erik A. Mooi, and Jan B. Heide [] []

How Do Nutritional Warning Labels Affect Prices?
Max J. Pachali, Marco J.W. Kotschedoff, Arjen van Lin, Bart J. Bronnenberg, and Erica van Herpen [] []

I Will Be Green for Us: When Consumers Compensate for Their Partners’ Unsustainable Behavior
Aylin Cakanlar, Hristina Nikolova, and Gergana Y. Nenkov [] []

Vertical Versus Horizontal Variance in Online Reviews and Their Impact on Demand
Nah Lee, Bryan Bollinger, and Richard Staelin [] []

You Should Try These Together: Combinatory Recommendations Signal Expertise and Improve Product Attitudes
Jennifer K. D’Angelo and Francesca Valsesia [] []

Algorithmic Transference: People Overgeneralize Failures of AI in the Government
Chiara Longoni, Luca Cian, and Ellie J. Kyung [] []

The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses
Christina Schamp, Mark Heitmann, Tammo H.A. Bijmolt, and Robin Katzenstein [] []

RETRACTED: Priming the Concept of Fullness with Visual Sequences Reduces Portion Size Choice in Online Food Ordering
Fei Gao, Tina M. Lowrey, L.J. Shrum, and Mark J. Landau []