J Mar Res
Introduction
Journal of Marketing Research, 60(1)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Suspense and Surprise in Media Product Design: Evidence from Twitch
—Andrey Simonov, Raluca M. Ursu, and Carolina Zheng [] []
Women and Minority Film Directors in Hollywood: Performance Implications of Product Development and Distribution Biases
—Ekaterina V. Karniouchina, Stephen J. Carson, Carol Theokary, Lorien Rice, and Siobhan Reilly [] []
You Must Have a Preference: The Impact of No-Preference Communication on Joint Decision Making
—Nicole You Jeung Kim, Yonat Zwebner, Alixandra Barasch, and Rom Y. Schrift [] []
Business-to-Business Projects, Task Configuration, and Innovation
—Elham Ghazimatin, Erik A. Mooi, and Jan B. Heide [] []
How Do Nutritional Warning Labels Affect Prices?
—Max J. Pachali, Marco J.W. Kotschedoff, Arjen van Lin, Bart J. Bronnenberg, and Erica van Herpen [] []
I Will Be Green for Us: When Consumers Compensate for Their Partners’ Unsustainable Behavior
—Aylin Cakanlar, Hristina Nikolova, and Gergana Y. Nenkov [] []
Vertical Versus Horizontal Variance in Online Reviews and Their Impact on Demand
—Nah Lee, Bryan Bollinger, and Richard Staelin [] []
You Should Try These Together: Combinatory Recommendations Signal Expertise and Improve Product Attitudes
—Jennifer K. D’Angelo and Francesca Valsesia [] []
Algorithmic Transference: People Overgeneralize Failures of AI in the Government
—Chiara Longoni, Luca Cian, and Ellie J. Kyung [] []
The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses
—Christina Schamp, Mark Heitmann, Tammo H.A. Bijmolt, and Robin Katzenstein [] []
RETRACTED: Priming the Concept of Fullness with Visual Sequences Reduces Portion Size Choice in Online Food Ordering
—Fei Gao, Tina M. Lowrey, L.J. Shrum, and Mark J. Landau []