J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 51(1)
POSTING TYPE: TOCs
Editorial
Introducing another new JAMS Co-Editor
—John Hulland []
Emergence in marketing: an institutional and ecosystem framework
—Stephen L. Vargo, Linda Peters, Hans Kjellberg, Kaisa Koskela-Huotari, Suvi Nenonen, Francesco Polese, Debora Sarno, Claudia Vaughan []
Moving the stakeholder journey forward
—Linda D. Hollebeek, V. Kumar, Rajendra K. Srivastava, Moira K. Clark []
The value of context-specific studies for marketing
—Stefan Stremersch, Jorge Gonzalez, Albert Valenti, Julian Villanueva []
A multi-system organizing framework for inter-firm control: a comprehensive perspective on control
—David I. Gilliland []
Unrestricted factor analysis: A powerful alternative to confirmatory factor analysis
—Jan-Benedict E. M. Steenkamp, Alberto Maydeu-Olivares []
Consequences of platforms’ remuneration models for digital content: initial evidence and a research agenda for streaming services
—Janek Meyn, Michael Kandziora, Sönke Albers, Michel Clement [Google Scholar]
An extended health belief model for COVID-19: understanding the media-based processes leading to social distancing and panic buying
—Marie Louise Radanielina Hita, Yany Grégoire, Bruno Lussier, Simon Boissonneault, Christian Vandenberghe, Sylvain Sénécal []
Healthy in the wrong way: Mismatching of marketers’ food claim use and consumers’ preferences in the United States but not France
—Pierre Chandon, Romain Cadario []
Advancing customer diversity, equity, and inclusion: Measurement, stakeholder influence, and the role of marketing
—Young Woong Park, Glenn B. Voss, Zannie Giraud Voss []
What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies
—Li Chen, Yajie Yan, Andrew N. Smith []
The Journal of the Academy of Marketing Science at 50: A historical analysis
—Abhishek Borah, Francesca Bonetti, Angelito Calma, José MartÃ-Parreño []