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J Acad Mar Sci

Introduction

Journal of the Academy of Marketing Science, 51(1)

POSTING TYPE: TOCs


Editorial

Introducing another new JAMS Co-Editor
John Hulland []

Emergence in marketing: an institutional and ecosystem framework
Stephen L. Vargo, Linda Peters, Hans Kjellberg, Kaisa Koskela-Huotari, Suvi Nenonen, Francesco Polese, Debora Sarno, Claudia Vaughan []

Moving the stakeholder journey forward
Linda D. Hollebeek, V. Kumar, Rajendra K. Srivastava, Moira K. Clark []

The value of context-specific studies for marketing
Stefan Stremersch, Jorge Gonzalez, Albert Valenti, Julian Villanueva []

A multi-system organizing framework for inter-firm control: a comprehensive perspective on control
David I. Gilliland []

Unrestricted factor analysis: A powerful alternative to confirmatory factor analysis
Jan-Benedict E. M. Steenkamp, Alberto Maydeu-Olivares []

Consequences of platforms’ remuneration models for digital content: initial evidence and a research agenda for streaming services
Janek Meyn, Michael Kandziora, Sönke Albers, Michel Clement [Google Scholar]

An extended health belief model for COVID-19: understanding the media-based processes leading to social distancing and panic buying
Marie Louise Radanielina Hita, Yany Grégoire, Bruno Lussier, Simon Boissonneault, Christian Vandenberghe, Sylvain Sénécal []

Healthy in the wrong way: Mismatching of marketers’ food claim use and consumers’ preferences in the United States but not France
Pierre Chandon, Romain Cadario []

Advancing customer diversity, equity, and inclusion: Measurement, stakeholder influence, and the role of marketing
Young Woong Park, Glenn B. Voss, Zannie Giraud Voss []

What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies
Li Chen, Yajie Yan, Andrew N. Smith []

The Journal of the Academy of Marketing Science at 50: A historical analysis
Abhishek Borah, Francesca Bonetti, Angelito Calma, José Martí-Parreño []