Euro J Mar
Introduction
European Journal of Marketing, 57(1)
POSTING TYPE: TOCs
Platform marketplaces: unifying our understanding of lateral exchange markets
—Mark R. Gleim, Jennifer L. Stevens, Catherine M. Johnson []
Decoding the employee influencer on social media: applying Taylor’s six segment message strategy wheel
—Jenna Jacobson, Adriana Gomes Rinaldi, Janice Rudkowski []
Brand approaches to diversity: a typology and research agenda
—Amelie Burgess, Dean Charles Hugh Wilkie, Rebecca Dolan []
Understanding the role of entrepreneurial orientation in creating ambidextrous competitive advantage: a comparative-design, longitudinal study
—Yen-Chun Chen, Todd Arnold, Ping-Yu Liu, Chun-Yao Huang []
Impact of relative compensation to executive directors with marketing experience on marketing performance: toward an integrative framework
—Piyush Sharma, Tak Yan Leung, Pattarin Adithipyangkul []
Mapping the effect of healthy and unhealthy food and beverages marketing: two decades of bibliometric analysis
—Yukti Sharma, Prakrit Silal []
The influence of consumer religiosity on responses to rational and emotional ad appeals
—Frank Gregory Cabano, Elizabeth A. Minton []
Effect of emotion induction on potential consumers’ visual attention in beer advertisements: a neuroscience study
—André Luiz Damião de Paula, Marina Lourenção, Janaina de Moura Engracia Giraldi, Jorge Henrique Caldeira de Oliveira []
Recruiting volunteers: the roles of fear, hope and courage
—Rafi M.M.I. Chowdhury, Felix Septianto []
Feasible versus desirable market offerings: the role of choice set size
—Nguyen T. Thai, Ulku Yuksel []
Interplay of consumer expectation and processing fluency in perception of product innovativeness and product evaluation
—Bora Min []