Res Applications Mar
Introduction
Recherche et Applications en Marketing, 37(4)
POSTING TYPE: TOCs
Consumers’ propensity to avoid seeking assistance: Conceptualization and scale development
—Marion Sangle-Ferriere and Benjamin G. Voyer [] []
Understanding consumer practices in response to high cost of living
—Gaëlle Pothin, Hajer Bachouche, Christèle Camelis, and Ouidade Sabri [] []
The rules of trust between individuals: An ethnography of transactions on Leboncoin.fr
—Thomas Stenger, Renaud Garcia-Bardidia, and Adrien Bailly [] []
No pain, no gain! The uncertainty-to-win effect on customer experience quality through gamified interaction
—Thomas Leclercq [] []
Contributions of post-phenomenology to the study of the consumption of technical objects: Principles and applicative perspectives – Illustrated by the case of self-tracking
—Philippe Robert-Demontrond [] []