Qual Mar Res
Introduction
Qualitative Market Research, 26(1)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Brands in the eye of the storm: navigating political consumerism and boycott calls on social media
—Vassilis Dalakas, Joanna Phillips Melancon, Izabela Szczytynski []
My roots are green: a phenomenological discourse on intergenerational green motherhood in non-Western consumption contexts
—Nadia Umair Ansari, Muhammad Zaki Rashidi, Kashif Mehmood []
Hardcore viewer engagement and social exchange with streamers and their digital live streaming communities
—Chih-Ping Chen []