J Soc Mar
Introduction
Journal of Social Marketing, 13(1)
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs
The restless desire for the new versus sustainability: the pressing need for social marketing in fashion industry
—Deniz Atik, Zeynep Ozdamar Ertekin []
Goal-framing theory in environmental behaviours: review, future research agenda and possible applications in behavioural change
—Natália Rohenkohl do Canto, Klaus G. Grunert, Marcia Dutra de Barcellos []
Health communication for behavior change: evolution of a marketing framework
—Sonal Arora, Mahim Sagar []
The best person for the job is the most qualified, right? An experimental study about Islamophobia in hiring practices
—Yassmeen El Maohub, Natalie Rangelov, L. Suzanne Suggs []
Timeless principles of social marketing communication: a comparison of the Spanish flu and COVID-19 pandemic communication in South Korea
—Seongwon Choi, Thomas Powers []
When individual action requires collective approval: a roadmap for solar power adoption by strata property owners
—Ben Charters, Troy Heffernan, Matthew Daly []
The plastic of the future: determinants for switching intention from synthetic to biodegradable plastics among the young consumers
—Taofeeq Durojaye Moshood, Gusman Nawanir, Fatimah Mahmud, Mohd Hanafiah bin Ahmad, Fazeeda Mohamad, Airin AbdulGhani []