Ind Mar Man
Introduction
Industrial Marketing Management, 108
INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: TOCs
Editorial
Innovation ecosystems in B2B contexts: Owning the space
—Steven Pattinson, John D. Nicholson, Michael Ehret, Chander Velu, Paul Ryan []
Research Articles
The emergence of coopetition in highly regulated industries: A study on the Brazilian private healthcare market
—Jefferson Marlon Monticelli, Jorge Renato Verschoore, Ivan Lapuente Garrido []
Trust and opportunism as paradoxical tension: Implications for achieving sustainability in buyer-supplier relationships
—Constantin Blome, Antony Paulraj, Lutz Preuss, Jens K. Roehrich []
Does geographic distance to customers improve or inhibit supplier innovation? A moderated inverted-U relationship
—Shaobo Wei, Shibin Sheng []
An empirical taxonomy of Knowledge-Intensive Business Services buyers: An Absorptive Capacity approach
—Rafael Teixeira, Juliana Ballin Suzin, Diego Augusto de Jesus Pacheco, Juliana Bonomi Santos []
Improving brand performance through environmental reputation: The roles of ethical behaviorand brand satisfaction
—Robert A. Opoku, Samuel Adomako, Mai Dong Tran []
Innovation for survival: The scope of negative attainment discrepancy and enterprise R&D investment
—Weihong Chen, Xi Zhong, Hailin Lan []
What drives technology licenses to contain (non-)legally enforceable contracting?
—Amir Hassanzadegan, Erik A. Mooi []
B2B brand positioning in emerging markets: Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands
—Emmanuel Mogaji, Mariachiara Restuccia, Zoe Lee, Nguyen Phong Nguyen []
Sharing the benefits: How different dimensions contribute to value creation and capture
—Claudio Minerbo, Andre Luiz Silva Samartini, Luiz Artur Ledur Brito []
Looking Back to Move Forward: Reviews and Analyses of Literature in Industrial Marketing. Edited by M. Billur Akdeniz, Ahmet H. Kirca and M. Berk Talay
A meta-analytic synthesis of how market and entrepreneurial orientation contribute to export performance: Do home country institutions matter?
—Ä°layda Ä°pek, Nilay BıçakcıoÄŸlu-Peynirci, Ayça Kübra Hizarcı []
VSI: Capability, Complexity, and Resilience
Market shaping for a fossil-free economy: Institutional work to change market practices of public procurement
—Lars-Gunnar Mattsson, Sven-Olof Junker []
VSI: 2022 Summit Special Issue
Understanding sales enablement in complex B2B companies: Uncovering similarities and differences in a cross-functional and multi-level case study
—Fabian Lauzi, Jörg Westphal, Deva Rangarajan, Tobias Schaefers, Maria C. Parra-Merono, Maria D. De-Juan-Vigaray []
B2B influencer marketing: Conceptualization and four managerial strategies
—Joel Mero, Heini Vanninen, Joona Keränen []
Unleash the power of the installed base: Identifying cross-selling opportunities from solution offerings
—Michel van der Borgh, Edwin J. Nijssen, Jeroen J.L. Schepers []
Applying multi-stage marketing in industrial markets: Exploratory insights on its successful implementation, management and adaptation in dynamic markets
—Stefan Wengler, Michael Kolk []
Teach well, learn better – Customer involvement and new product performance in B2B markets: The role of desorptive and absorptive capacity
—Saeed Najafi-Tavani, Peter Naudé, Paul Smith, Mehdi Khademi-Gerashi []
The Buying Center Concept: An Important Concept of Business-to-Business Marketing in Need of Consolidation and Further Development. Edited by Michael Ehret, Wesley J. Johnston and Thomas Ritter
The buying center concept as a milestone in industrial marketing: Review and research agenda
—Pablo Cabanelas, Roberto Mora Cortez, Jon Charterina []
Business Markets, Networks and Sustainability. Edited By: Frans Debbie and Per Nina
Changing the market for a sustainable innovation
—Outi Keränen, Tuula Lehtimäki, Hanna Komulainen, Pauliina Ulkuniemi []
Branding and Positioning Strategies in Industrial and B2B Markets in the Middle East or Africa (MEA). Edited by: Charles Blankson, Chris I. Enyinda and Akinola Fadahunsi
B2B brand positioning – A capability (exploration x exploitation) based typology: Cases from the Middle East
—Pramod Iyer, Md Rokonuzzaman, Audhesh Paswan, Abdullah Alhidari []