Advances Brand Semiotics
Introduction
Advances in Brand Semiotics & Discourse Analysis
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
Vernon Press 2023, George Rossolatos, Ed.
Methodological challenges in the empirical application of semiotically informed multimodality theory to branding research
—John A. Bateman
Accounting semiotically for new forms of textuality and narrativity in digital brand storytelling
—Cinzia Bianchi & Ruggero Ragonese
Narrativity approaches to branding
—F. Xavier Ruiz Collantes and Mercè Oliva
How QDAS (Qualitative Data Analysis Software) can support the analysis of social media brand communities and consumer engagement
—Susanne Friese
There is light at the end of the engagement funnel: a discourse analytic account of brand co-destruction in social media brand communities
—George Rossolatos
Branding Brexit: a big data textual approach
—Franco Zappettini, Kay L. O’Halloran, Dimitris Serafis and Minhao Jin
The intimate relationship between food and place branding: a cultural semiotic approach
—Francesco Mangiapane and Davide Puca
Branding industrial heritage in the wake of the cultural turn: the case of Santralistanbul
—Evinç DoÄŸan