Journal of Marketing News, December 2022

Introduction

Podcast, JM articles in the news, and more

INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: Journal News

Author: Shrihari Sridhar

Journal of Marketing Special Session on New Paradigms: Winter 2023

Journal of Marketing will host two special sessions Special Issue on New Paradigms for a New World on February 11, 2023, at the 2023 Winter Academic Conference. The two special sessions will focus on four different aspects of marketing scholarship that are undergoing transformational change:

  1. Who do we serve and why? What is our purpose / mission?
  2. What is marketing’s role in creating value and driving inclusive growth?
  3. How and where do we serve our customers?
  4. How can marketing fuel innovation amidst technological change?

The workshop is aimed at scholars who are interested in learning more about transformational changes in marketing and marketing scholarship and/or those interested in submitting a manuscript to the JM Special Issue on New Paradigms for a New World: Marketing Scholarship in an Age of Disruption. The special session will feature perspectives delivered by 16 world-leading thought leaders and moderated by the JM Editors. Join us at Winter for these special sessions hosted by JM!

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Tutorials on Research-Driven Apps: Videos from JM ERB Members

To facilitate the creation of research-driven apps, JM is pleased to offer two app tutorial videos recorded by ERB members.

Tutorial 1: An presented by

Tutorial 2: An presented by

We hope that you find these tutorials useful as you get started in your journey of creating research-driven apps.

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JM BUZZ: Quarterly Long-Form Podcast.

Influencer marketing is among the fastest-growing channels in advertising and marketing today. As this trend grows, we wanted to examine all the factors that drive the success of influencer marketing campaigns, with a focus on the role of influencer authenticity.

In the first quarterly long-form, deep-dive episode of the ,ԳٱɲԻ about the findings from their latest Journal of Marketing articles focused on influencer marketing.  Lisen, learn and engage with us. Feedback and volunteers welcome!

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Recently Accepted Papers Forthcoming in the Journal of Marketing: for a full list


Yiwei Chen, Stephanie Lee


Miyeon Jung, Sunghan Ryu, Sang Pil Han, Daegon Cho


Felipe M. Affonso, Chris Janiszewski


KC P. Raghabendra, Vincent Mak, and Elie Ofek


Crystal Reeck, Nathaniel A. Posner, Kellen Mrkva, Eric J. Johnson


Johann Melzner, Andrea Bonezzi, Tom Meyvis


Molly R. Burchett, Brian Murtha, Ajay K. Kohli


Alessandro Biraglia, Christoph Fuchs, Elisa Maira, Stefano Puntoni

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Journal of Marketing Articles in the News

Inc., “” (draws on by Dipayan Biswas, Patrick Hartmann, Martin Eisend, Courtney Szocs, Bruna Jochims, Vanessa Apaolaza, Erik Hermann, Cristina M. López, and Adilson Borges)

Harvard Business Review, “” (based on by Fine F. Leung, Flora F. Gu, Yiwei Li, Jonathan Z. Zhang, and Robert W. Palmatier)

Psychology Today, “” (draws on by Colin Campbell and Hope Jensen Schau)

Harvard Business Review, “” (based on by Nailya Ordabayeva, Lisa A. Cavanaugh, and Darren W. Dahl)

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