J Promo Man
Introduction
Journal of Promotion Management, 29(1)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
A Proposed Framework of Market-Oriented Ethnography (MOE) Approach to Study Co-Creation of Content Through Product Storytelling
—Amrita Bansal, George S. Spais & Varsha Jain [] []
Brand Storytelling on Websites: The Role of Empathy on Repurchase Intentions for PCs and Smartphones
—Takumi Kato [] []
Did You Say [Obscenity] Forget about It?: Examining the Joint Effect of Nostalgia Appeals and Product Types on Receivers’ Purchase Intention Based on Heuristic-Systematic Model (HSM)
—Hyeseung Koh [] []
Integrating the S-O-R Model to Examine Purchase Intention Based on Instagram Sponsored Advertising
—Ali Hussain, Ding Hooi Ting, Amir Zaib Abbasi & Umair Rehman [] []
Under the Spell of Your Smartphone: How Dependence Evokes a Halo of Trust in Advertising
—Kristin Stewart & Rebeca Perren [] []
The Anatomy of Viral Advertising: A Content Analysis of Viral Advertising from the Elaboration Likelihood Model Perspective
—Sigal Segev & Juliana Fernandes [] []
Retraction
Statement of Retraction: Attention-Grabbing Power of Branded vs. Unbranded Packaging
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