Spanish J Mar
Introduction
Spanish Journal of Marketing - ESIC, 26(3)
POSTING TYPE: TOCs
Special issue: Machine intelligence in marketing
Guest editors: Sandra M.C. Loureiro, Faizan Ali, Arnold Japutra
Advertising acceptance via smart speakers
—João Guerreiro, Sandra Maria Correia Loureiro, Carolina Ribeiro []
The risks and benefits of Internet of Things (IoT) and their influence on smartwatch use
—Tahereh Saheb, Francisco J. Liébana Cabanillas, Elena Higueras []
Internet of Things (IoT) in smart tourism: a literature review
—Chowdhury Noushin Novera, Zobayer Ahmed, Rafsanjany Kushol, Peter Wanke, Md. Abul Kalam Azad []
Customers’ continuance usage of mobile payment during the COVID-19 pandemic
—Istijanto, Indria Handoko []
Understanding mobile e-wallet consumers’ intentions and user behavior
—Ahmed Taher Esawe []
Does the use of technology create technology engagement? Comparing three structural models
—Cristina Calvo-Porral, Rogelio Pesqueira-Sanchez []